Film
Inside outside
Andreas Johnsen, Nis Boye Rasmussen, 2005
With just one spot of red paint between the eyes the Parisian artist ZEVS, executes the advertising industry's images of perfect humans. 'People don't think about the force of advertising,' says Zevs and continues, 'But with just one psst I remove the force. No one wants to be identified with a dead person so advertising looses its effect'.