Bag initiativet er en række Creative Europe Media Desks, blandt andet Danmark, og blandt bidragyderne er de nationale filminstitutioner og det enorme netværk indenfor Creative Europe. Formålet er at kortlægge denne genre og skabe et overblik over potentielle samarbejdspartnere i de forskellige lande.
"Creative Europe Programme has had a promising start in 2014 by placing a special focus on audience development and film literacy.
A new funding scheme has been established to support the exchange of best practices and cross border collaboration among European initiatives, with a focus on children and young audiences.
In anticipation of these new funding opportunities a number of Creative Europe Desks worked together to encourage interaction among
leading film literacy institutions and began collecting data on existing literacy initiatives throughout Europe. The data was provided by
national institutions such as film institutes as well as the Creative Europe Desk Network. This overview is partial and only reflects selections of the partner institutions. Nevertheless it demonstrates an impressive variety of initiatives and approaches across all member states and it is also a call for partnerships."