Instead of selling their products through a series of different channels, Copenhagen Bombay, the production company of Anders Morgenthaler and Sarita Christensen, is opting to handle their own international sales.
"We know that children love to review and retell their favourite stories over and over again." – Malene Iversen
Malene Iversen, head of sales for this recent initiative, sees clear advantages in handling sales in-house.
"It's easier for us now to cooperate directly with the distributors in making complete concepts available. This way we can all focus on getting the stories out to our main audience, kids and teens. Any concept open to a multi-platform universe starts with a story, and we have strong cross-media ambitions to make full use of each concept," Iversen says. "That's why you'll find our different characters in toy stores as dolls, in books, games, on the web and on your cell phone."
"Our goal is to entertain children in a meaningful way and it is important for us that parents feel completely safe to let their kids watch a film, play a game or play with toys," Iversen continues. "We know that children love to review and retell their favourite stories over and over again."
For more information: www.copenhagenbombay.com