Market Scheme

så længe jeg lever
This scheme supports films with broad audience appeal – films that fascinate because they tell a popular story or cultivate a familiar genre. The scheme funds features.

Applications are evaluated on criteria of quality and audience potential, including narrative, production value, market position, distribution, marketing and the film's overall economic viability. To qualify, films are expected to perform better at the box office than an average Danish feature or perform well with a specific target group, e.g., children and youth. Decisions are made by a committee of two representatives from the DFI and three external film-industry representatives.

Funds are awarded for development, including scriptwriting expenses, and for production.