"Do It" consists of 22 short films about viral marketing. It's a hybrid project that wishes to explore the systems behind undercover-stealth marketing on the internet. It both embraces and asks critical questions to the media. What characterizes a successful viral campaign is mainly an understanding of the social networks unique active consumer behavior and the affects that is present when the consumer embraces a campaign.
Abonnér på 'Nyheder fra Filminstituttet' og få seneste nyt om dansk film og Filminstituttets aktiviteter i din indbakke. Nyhedsbrevet udkommer 3-4 gange om måneden.
