Believer - Kunsten at Sælge en Drøm

Anders Gustafsson, Denmark, 2021

89 min.DK/Documentary

With unique access to one of the best network marketers in the world, Believer shows the inside of the controversial industry of network marketing. Following the Diamond Manager in Forever Living Products, the Danish “Aloe vera King” Kim Madsen, we see how people are seduced to believe that Forever will change and save lives.
Basic information Credits
Original title Believer - Kunsten at Sælge en Drøm
Danish title Believer - Kunsten at Sælge en Drøm
Keywords Marketing, Network marketing, Diet supplement, 2020-2030
Director Anders Gustafsson
Screenplay Anders Gustafsson, Iben Antonsen
Producer Thomas Heurlin
Director of Photography Anders Löfstedt, Johan Lauridsen, Anders Gustafsson, Henrik B. Ipsen, Frank Lervik
Editor Anders Villadsen, Mikkel Sangstad
Sound Peter Schultz
Composer Sune Køter Kølster
Appearance Kim Madsen
Production country Denmark
Online release 23.08.2022, Filmcentralen
Danish rating Allowed for all
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Production company Impact TV ApS
With support from Det Danske Filminstitut, TV2, VGTV


Direction Anders Gustafsson
Organizer Iben Antonsen


Screenplay Anders Gustafsson
Screenplay Iben Antonsen


Producer Thomas Heurlin
Production manager Louise Scheibye
Production manager Mette Vinther
Post-production Helga Einarsdottir
Post-production Isac Mukul Barslev


Cinematographer Anders Löfstedt
Cinematographer Johan Lauridsen
Cinematographer Anders Gustafsson
Cinematographer Henrik B. Ipsen
Cinematographer Frank Lervik


Editor Anders Villadsen
Editor Mikkel Sangstad
Editing supervisor Åsa Mossberg


Composer Sune Køter Kølster
Composer assistant Casper Belmaati


Sound designer Peter Schultz

Special effects

SFX Toke Gelardi

Visual effects

Graphic design Frederik Krogh
Colorist Mikkel Aude


Appearance Kim Madsen

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