Mike Stolt is a troubled and not very successful Danish documentary filmmaker, constantly struggling to find financing for his film projects, when he decides to enter the world of Second Life. Stumbling in the initial stages of developing his avatar, he is picked up by Helena, the owner of a fancy nightclub, who helps Mike develop his persona. Mike spirals into Helena''s sophisticated world, becomes friends with Rob, an esteemed and successful avatar photographer. Mike and Rob¿unafraid of disclosing their real world identity¿ begin developing a story for a film, a story that generates interest not only in Second, but also in real life, which for Mike could solve his immediate financial problems. But as Mike becomes more and more fascinated by Helena¿who pursues him, but refuses to meet him in the real world¿he succumbs to the devouring second reality world. Meanwhile, we, the audience, become more and more concerned about Mike''s self-neglect in the real world.