A group of highly motivated activists work for years with the goal of exposing the true face of the Nordic fur industry. They sneak into hundreds of fur farms. When their images are publicized it causes media feasts and public outrage, year after year. However, the industry always strikes back. Nothing changes. A new approach is needed. So, psychologist Frank Nervik tells the fur industry that he plans to become a fur farmer. He asks for training. Nervik is accepted as one of them, and starts learning the trade secrets. Without anybody knowing, he films his training with a hidden camera.
| Original title | Pels |
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| Danish title | Pels |
| Other titles | Inside Fur |
| Director | Ola Waagen |
| Screenplay | Bjarte Mørner Tveit, Ola Waagen, Torstein Grude |
| Producer | Torstein Grude, Bjarte Mørner Tveit |
| Director of Photography | Tore Vollan, Niels Thastum, Jonas Berlin, Ola Waagen, Frank Nervik |
| Editor | Torkel Gjørv |
| Sound | Rune Bjerre Sand, Kristoffer Salting |
| Composer | Peter Peter, Peter Kyed |
| Appearances | Frank Nervik |
| Production country | Norway, Denmark |
| Production companies | Piraya Film |
| Online release | 01.10.2015 |
| DFI subsidy | Konsulentstøtte |
| Danish rating | Allowed for children over the age of 15 |
Companies |
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| Production companies | Piraya Film |
| Co-producer | Electric Parc |
| With support from | Norsk Filminstitutt, Fritt Ord, Norsk Rikskringkastning, Filmkraft Rogaland, Stiftelsen Matriark, Det Danske Filminstitut |
| In collaboration with | DR, NRK |
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Direction |
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| Direction | Ola Waagen |
| Voice coach | Steffan Strandberg |
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Script |
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| Screenplay | Bjarte Mørner Tveit |
| Screenplay | Ola Waagen |
| Screenplay | Torstein Grude |
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Production |
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| Producer | Torstein Grude |
| Producer | Bjarte Mørner Tveit |
| Co-producer | Peter Engel |
| Co-producer | Nadja Nørgaard Kristensen |
| Associate producer | Oddleiv Vik |
| Associate producer | Morten Bundgaard |
| Post-production | Tom Chr. Lilletvedt |
| Post-production | Joakim Hauge |
| Production supervisor | Ola Hunnes |
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Cinematography |
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| Cinematographer | Tore Vollan |
| Cinematographer | Niels Thastum |
| Cinematographer | Jonas Berlin |
| Cinematographer | Ola Waagen |
| Cinematographer | Frank Nervik |
| First assistant camera | Joakim Hauge |
| DIT | Joakim Hauge |
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Editing |
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| Editor | Torkel Gjørv |
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Music |
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| Composer | Peter Peter |
| Composer | Peter Kyed |
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Sound |
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| Sound | Joakim Hauge |
| Sound designer | Rune Bjerre Sand |
| Sound designer | Kristoffer Salting |
| Recording engineer | Frode Ytre-Arne |
| Recording engineer | Rune Bjerre Sand |
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Visual effects |
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| Colourist | Tom Chr. Lilletvedt |
| VFX artist | Tom Chr. Lilletvedt |
| Graphic design | Kasper Söderlund |
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Appearance |
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| Appearance | Frank Nervik |
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